Pop and Politics: The PepsiCo Crisis of 1989

In 1989, PepsiCo found itself at the heart of a political and social storm. Amidst a backdrop of geopolitical tensions and corporate rivalries, PepsiCo's ventures in the Soviet Union faced intense scrutiny. As Cold War anxieties peaked, PepsiCo's business dealings were seen as both a bold economic move and a controversial political statement. The company's efforts to expand its market share in a communist regime drew criticism and admiration alike. Things could not have escalated further until the Soviet Union sold PepsiCo a submarine fleet and warships, making them the sixth largest naval fleet in the world.

Delegates, as leaders within PepsiCo, will navigate a delicate balance, addressing public relations challenges, government regulations, and ethical concerns. This crisis underscores the intersection of global business and international politics, forcing PepsiCo to reassess its strategies and diplomatic engagements. The future of PepsiCo’s global operations depends on its ability to adapt to these turbulent times while maintaining its corporate integrity and market ambitions.